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This framework works even if you're stressed out about making cold calls, and almost everyone hangs up on you.

“I joined Giulio's program because I was struggling with consistency during cold calling. The training helped give me a structure which made it far easier to remain consistent and not get lost during cold calls. Giulio's approach helped me not take cold calling too seriously which makes it easier to deal with rejection and fear of the phone.”
William Clark
Commercial Account Executive
You dread picking up the phone to make cold calls
You work harder than your colleagues but see fewer results
Your sales scripts feel unnatural, and prospects can sense it
You’ve tried various techniques but still face constant rejection
You watch top performers succeed and wonder what secret they know
The anxiety before each call is affecting your confidence and performance
You're not alone...
I thought becoming successful in sales was just about smiling and dialing when I first started...
I was busting my ass while watching others succeed — I was ready to quit.
I kept Googling “career options after a sales job”! That's how desperate I was.
That's when I started studying traditional sales advice. Things got a little bit better then, but I was still struggling.
I'd finally reached a point where I could make a living as a salesperson... But only by sacrificing my authenticity and working with constant anxiety!
I knew I had to do something radically different.
I decided to trust my gut instincts and build my own methodology, and that's when things started taking an interesting turn…
The most successful sales calls aren't about following scripts or “closing techniques” — they're about creating genuine human connections in unexpected ways.
So I combined this principle with my experimental approach, and it worked beyond my wildest dreams!
I was able to make fewer calls... while my success rate skyrocketed AND my income doubled.
Even more incredible was that I suddenly felt more confident and authentic in every call! No more anxiety, no more dread, no more feeling like a fraud.
Very soon, I became the 5th best salesperson in the company, and 10 years later, I've made over $1,000,000 in my pockets and became a sales trainer famous globally, definitely the weirdest one!

“My CEO gave me a Ferrari for hitting $300K in a single month.”
So I turned my approach into a series of step-by-step systems and started to test it with other struggling salespeople.
Learn the unconventional theory
Practice my proven systems
Make them their own
And the results weren't just good, they were life-changing!
So before I show you exactly how to do it yourself, check out what happened when other “sales underdogs” applied these methods:
“It’s like someone has taught me the rules to the game”
Ben Caufield
Account Executive
““This will change anyone’s life as an SDR””
Oli
SDR
“He helped me a ton with booking meetings”
Zay
Member
“He taught me everything I needed to know to be a successful cold caller”
Eugenio
Member
“We started to perform 200% above average target”
Paolo
Founder of Outbound Hub
“I’d recommend you join if you want to learn from the best”
Colin
Senior SDR
































































































13 Modules covering Mindset, List Building, Cold Calling, Cold Emailing, Social Selling and more — the complete outbound system from the ground up
Gamification — Quizzes, leaderboards and achievements that keep you accountable and make practice feel like a game
10+ Cheatsheets & Templates — Email templates, DM scripts, objection response cards and more you can use on your next call block
Weekly Live Calls with Giulio — ask questions, get direct feedback, work through what’s not landing in real time
Coach Access — Work directly with Giulio’s coaches to get personalised feedback on your specific situation and market
Direct Feedback on your pitch, emails, objection responses and more — not generic advice, but feedback on your actual calls
Live Forum — Interact with hundreds of other reps going through the exact same problems. You are not grinding alone.
Hive Mind — Get feedback not just from coaches but also peers who are in the trenches right now
Feel Part of the Pack — Be surrounded by people facing the exact same fears and winning anyway. Identity shift included.
And the best part? You don't have to take my word for it.
JOIN NOWIncluded with your Academy access. No extra cost.
Ask any cold calling question 24/7 and get instant, contextual answers — no waiting for the next call.
Get paired with up to 3 other members to roleplay together. Practice is where the money is made.
Upload your cold calls and get immediate, specific feedback on what to fix — like having a coach on every dial.
Get recognised. Show employers and prospects that you've completed and passed the Academy programme.
A 15-minute onboarding call directly with Giulio or one of his coaches so you hit the ground running from day one.
Roleplay cold calls against TV's worst villains and get direct feedback on your performance. Nothing will feel hard after this.
Well...I was asking myself the same thing for quite a while
Realistically, I could easily put a $4997 price tag on the academy. Probably even more.
Why? Because I’ve used this system to make over $10K/month. And now, I’m teaching it to you so you can do the same thing.
If you think logically... Putting a 4-figure price on it is more than justified,
But...after three sleepless nights and tens of voice notes with my network of cold callers...
I stopped at a different price.


Now, you may think this won't work for you.
Maybe you've tried other communities and courses, and they didn't stick.
Yet, my content was different and caught your attention; why would my methods not do the same?
Which is why I'm giving you my Iron-Clad Guarantee.
If you go through the program, apply what you've learned, and still don't see results, I don't want your money.
That's right—if this doesn't work for you, I'll refund every single penny.
No hoops to jump through, no fine print, no hassle.
Why? Because I believe in this system 100%
And I want you to feel confident that you're making a risk-free decision.
Get results that change your sales game forever
OR
Get your money back.
It's that simple. The only way you lose is by not giving this a try.
“My team developed more confidence & results improved massively”
Paurush Dhiman
“We're now constantly booking meetings everyday”
Leopold
“If you're looking for someone to absolutely blow up your sales team results, take Giulio”
Brian Sullivan
I know you want to make cold calling work, or you wouldn't have read this far.
The good news is that you WILL become a better cold caller.
The bad news is that if you want to finally move past awkward conversations, tough objections, and fear of calling, you'll have to do the work.
I will be helping you every step of the way.
I cannot promise I am the best cold caller in the world, but unlike many “gurus” out there, I still cold call daily – my hard work is the best proof I have.
Join me and the other underdogs and start changing your sales career today.
In the Underdog Sales Academy, you'll get step-by-step strategies to make every call count and hit numbers you didn't think were possible.