Dear Cold Caller...

Have you ever wondered why every other rep is making 6-figure commissions…

While you barely get conversations with prospects?

Well, in the next few minutes, I'll show you the secret that separates the reps who miss or barely hit quota,

From those who consistently bring in 6-figures in commissions.

It's the same system that allowed me to take home $1,500,000+ in commissions,

And the company even rewarded me with a Ferrari.

Lets be real...

You're here because you're an SDR/BDR, AE, or Founder who wants to make $100,000+ with cold calling and stop being the average rep.

Perhaps your palms are sweating, your hands are shaking, and your heart is racing before you even hit 'Call'.

Maybe you keep changing the script in hopes that something will finally work.

Maybe you dial, they pick up, not even 10 seconds later, they've hung up on you.

In other words…

It feels like no matter how hard you try, you can't hit those big paycheques and finally stop worrying about job security.

Don't worry, because…

You're exactly where I was 12 years ago.

Within the first 12 months, most of my calls varied from…

Getting hung up on,
Having brief, awkward conversations,
Or getting brutally rejected.

The funny part was that my colleagues thought I was doing a great job because they kept hearing me laugh,

But they didn’t know I was awkwardly laughing by myself.

It was the same cycle of…

1. Anxiety or fear before calling

2. Getting hung up on or rejected

3. Seeing the pipeline and outcome metrics being terrible

I was one bad month away from getting fired,

Googling “Career options after a sales job”.

I was wondering how I'd explain to my family that I lost my job and would need a new career.

I felt like a complete failure.

But deep down… I knew there had to be a way to generate a pipeline on demand and get paid 6-figures without anxiety, dread, and guesswork.

So I started analyzing what every top performer in the company was doing.

I watched what they said.

I observed how they said it.

And I started implementing them into my own calls,

Adding my own twist to things.

In my first 100 calls, things sucked, and I only got 1 meeting.

500 calls later, things were slowly getting better, and I booked 7 meetings.

After 1,000 calls, I made my biggest discovery in cold calling.

And that was something so simple that almost no one was taking advantage of.

Look, here’s the system most sales reps use:

1. They beg for 30 seconds of pitch time from the prospect

(Putting the prospect on a pedestal)

2. They want to hide the fact that it’s a cold call

(The prospect finds out on their own that it’s a cold call, and they put up emotional walls)

3. They instantly pitch their products and don’t understand the prospect's problem deeply

(Humans care about their problems, not some “cool” product feature)

While they might get a few meetings after hundreds of calls…

It blocks them from being the cold caller who has the financial freedom,

Why?

The old system doesn’t allow the prospects to open up about their problems.

The Underdog Sales System which allows you to go from being just a stranger to prospects to them knowing, liking, and trusting you.

“He taught me everything I needed to know to be a successful cold caller”

Eugenio

Member

“We started to perform 200% above average target”

Paolo

Founder of Outbound Hub

"I'd recommend you join if you want to learn from the best"

Colin

Senior SDR

Yes, I Want To Learn The “Underdog Sales System”

Yes, I Want To Learn The
“Underdog Sales System”

With that, I went from being the worst to becoming the top sales rep in my company…

And built my own team, eventually building a $4 million-per-year business unit.

After that, I decided to start helping struggling individuals like myself 12 years ago.

Now, I teach them how to make prospects feel like they are talking to a human being…

Making it harder for them to get rejected,

And easier to book appointments at will, make over $8,333/mo with it, and achieve the financial
freedom they’ve always dreamed of.

Inside The ‘Underdog Sales Academy’, I’ll Show You How I Made $1.500.000+ In Commissions With Cold Calling.

You’ll get access to…

Module 1: The Mindset

Success and failure with cold calling start in your mind. That’s why we’re starting with the most important part of it first.
In this section, you’ll learn how to leverage your psychology and attitude to transform your fear of cold calling into pure confidence, allowing you to have fun while making money.

Inside this module, you’ll discover:

The #1 mistake reps make when it comes to cold calling

And how to scape it for your own good

How to reframe rejection so it doesn’t mess with your head

And how to scapeThis one shift saved me years of mental drama, and yes, I still get rejected too. it for your own good

The 3-Part “A.R.P” mindset shift

So you achieve consistency with cold calling

Module 2: The Opener

Most cold callers believe that the opener is everything. It’s not, but when you get it wrong, the calls are lost.

In this module, I teach you how to get the most of it by controlling your tone, landing the first few words with confidence, and disarming the prospect in seconds.

You’ll uncover:

The 2 main subconscious walls

I pass through while cold calling, and why this approach immediately flips the prospect's defense switch off

The tonality

To sound like a confident human, not another cold caller reading a script

The ‘3-10-30’ training

So every opener you use becomes second nature

Module 3: The Pitch

In this module, I break down how you can shift the spotlight onto the prospect's pain, frame the conversation around the problem, and deliver a pitch that feels like a diagnosis. This is where you stop sounding salesy and start getting real buy-in.

Inside this module, you’ll uncover:

How to uncover the prospect’s problems first so the pitch feels like a solution, rather than a sales push.

The “negative frame” to earn authority and disarm resistance before it even forms.

The “ICP focused” framework that makes every word feel natural, personalized, and completely in flow with the conversation.

Module 4: The Structure

To make the most of every one of your calls, you need a clear and repeatable process that has been proven to work.That’s exactly what this module is about. We’ll break down the core structure of a successful cold call, not just in theory, but how it actually plays out in reality.

By the end, you’ll have a step-by-step blueprint that gives you clarity and control on every single dial.

Inside this module, you’ll learn…

How to execute the structure on a real cold call, so you don’t end up sounding like a robot

How to internalize the structure step-by-step so it becomes second nature when you’re live on a call

The 5-Step “Emotional Drill” structure that top reps use to structure their calls to book appointments consistently

Module 5: Objections

Most reps crumble the moment they hear “Not interested.”

But objections aren’t stop signs. They’re buying signals in disguise. If you can’t handle them, you won’t close. Period. This module teaches you to turn objections into opportunities, providing you with the tools to respond with calm, confidence, and control even under pressure.

In this module, you’ll discover:

The real meaning behind a prospect's “not interested” and how to go around it like a professional

The 17 toughest objections with real scripts, roleplays, and proven repetitions so you know how to disarm them

My ‘APC’ objection-handling framework that keeps control of the convo and turns resistance into respect.

Module 6: Qualifying Questions

When prospects ask you a question contrary to the tendency that you have to answer it, you shouldn’t. Because it’s a trap.

So, here I teach you how to smoothly go around their question and readdress the focus to the prospect and their problems.

You’ll learn:

Why answering too fast turns you into “just another sales guy” and how to redirect the convo like a pro instead.

How to prevent questions like “So, what do you do?” from ruining the flow of your pitch

The 4-step “COTS” Framework to apply qualifying questions as soon as your next call

Module 7: (Dis)Qualifying

“Wait, why disqualify? Aren’t we supposed to be qualifying people?

”That’s the trap. The moment you try to put someone in a box, they’ll fight their way out of it. People don’t want to be sold to; they want to feel like they chose you. In this module, we flip the dynamic, so instead of begging for approval, you’re deciding if they’re even worth your time.

Inside this module, you’ll learn…

The art of ignoring the prospect so you can chill and get the meeting

How I leverage the prospect's subconscious desire for freedom to make them sell themselves

The “Push vs Pull” Strategy that practically “forces” prospects to make the decision that we want

Module 8: One Last Question

The conversation’s almost over. They politely (or not so politely) rejected you and have their finger millimeters away from the ‘hang up’ button.

But before the call ends, you reach for your secret weapon, “The One Last Question.” This is where cold calls are revived, deals reopen, and momentum shifts in your favor. I’ll teach you how to use it properly, and you’ll turn “not interested” into “tell me more.”

You’ll uncover:

The #1 most magical trick in the whole cold calling world, with a 99.99% success rate (And how to use it to reignite deals)

The exact moment to time your “last question” to hook them back into the call

My ‘TTP’ framework that you can apply today so you nail your second shot at the sale every time.

Module 9: Closing

Here’s where a lot of the cold callers (Yes, even the good ones sometimes) lose the meeting. They’ve nailed the whole call, handled objections, built trust… and then fumble the close. It’s like building a house from the ground up, pouring in the effort, only to watch it collapse right before you lay the last brick. Nailing the close to get the meeting is what I’ll teach you in this module.

You’ll learn:

The subtle psychology behind a “soft close” and why sounding like a hungry car salesman ruins everything

The trigger words that kill momentum on the spot and how to replace them with language that keeps things flowing.

The little-known ‘EP’ timing to smoothly transition into the close without disrupting their decision-making state.

Module 10: Understanding Performance

If you don’t know what’s going wrong in your cold calls, you’ll just keep repeating it.

This module exposes the flaws in your numbers and pinpoints exactly what you’re doing wrong. No fluff, just the KPIs that move the needle because once you know where you’re falling short, you’ll exactly know what to correct.

Give Me Access To The Underdog Sales Academy

Give Me Access To The
Underdog Sales Academy

Now, time for the burning question that all of you are probably asking: “What’s the price?”

Well…I was asking myself the same thing for quite a while 😂

Realistically, I could easily put a $4997 price tag on the academy

Probably even more.

Why?

Because I’ve used this system to make over $10K/month.

And now, I’m teaching it to you so you can do the same thing.

If you think logically…

Putting a 4-figure price on it is more than justified,

But…after three sleepless nights and tens of voice notes with my network of cold callers…

I stopped at a different price.

Not $1950

Not $997

Not even $295

All of that just for $99/Month.

That’s $3.3/day.

Costs less than what most people mindlessly drop on coffee without a second thought.

Yes! Give Me All Of ThatFor $3.3/Day

Yes! Give Me All Of That
For $3.3/Day

Now again, I know what you might be thinking

“Why is he offering all of that for such a low price?”

Well, there are 2 reasons…

To pay back to the community

Listen, I know how hard cold calling is.

Picking up the phone with a brain full of rejection scenarios and caffeine-fueled doubt,

Only to get slapped with a dial tone.

If I hadn’t figured all of this out, I would’ve been exactly where you are now.

It’s exactly what I needed when I was working my ass off but not getting those bigger paycheques.

To put my best foot forward

I know for a fact that what I teach works.

So instead of me just telling you that it works for hours, I’d rather just show you,

Because I know when you achieve that 6-figure career with my system…

You’ll want to stick with my brand for longer, and I can help you achieve more.

"I’ve always struggled with cold calls, but Giulio’s training has been a game-changer. His engaging, fun approach creates a safe space to step out of your comfort zone and try new techniques with confidence. I’d recommend him to any sales team looking to level up."

Jessica Driver

Senior Recruitment Consultant

"After 10+ years of cold calling, I still learned a ton from this Academy. Giulio’s bite-sized lessons and relaxed, practical style make it easy to apply—no matter your experience level. Most importantly, the framework works. Follow it, and you’ll be booking better meetings fast. A must for anyone doing cold calls."

Jim Watts

Sales Manager

"Giulio’s training changed everything for us.We went from 2 to nearly 20 reps—and none of them touch the phones until they’ve gone through him.His scripting? Elite. His delivery coaching? Game-changing.If you’re serious about cold calling, skip the boring trainers. Giulio is the real deal."

Brian Sullivan

Founder of Precise Selling

"Being part of Giulio's Underdog Sales Academy has been a huge help. As the owner of a recruitment start-up, my main focus is business development, and it’s brilliant to have a sales community to lean on. The twice-weekly training calls have been incredibly useful, and being able to ask questions to the entire community has made a real impact - I highly recommend the Underdog Sales to anyone looking to improve their cold calling skills."

Aiden

Pople Founder

"As an SDR who struggled with cold calling, Giulio’s content—and later the Underdog Sales Academy—completely changed my perspective. The twice-weekly calls helped me refine my pitch and tackle real challenges, while learning from others in the community. Giulio tailors his advice to our industries and backs it all with a rich knowledge base. A truly supportive and impactful experience."

Berker Gül

Senior SDR

"Before the training, I struggled with confidence and structure on cold calls. Thanks to Giulio’s approach, I began booking meetings during the sessions and learned to handle objections with confidence. His team-focused, engaging style—complete with a bold waistcoat and Italian flair—makes learning memorable and fun. A game-changer for anyone in sales."

Leo Smith

Executive Recruitment Consultant

Now, with all that being said, you
only have two options

1. Keep struggling with cold calls…

Dreading the dial, hating every second with the phone in your hand…

And worrying about your next paycheque.

OR…

2. Join 700+ cold callers who decided to shortcut the guesswork by leveraging my 12 years of experience

And start seeing the results as soon as tomorrow.

Worst-case scenario?

You join, you don’t believe that what’s inside is worth the money.

I give you all your money back. No hard feelings. We move on.

If you choose option 2,

Hit the big shiny button below to claim your spot in the academy.

I’m The Big Shiny Button. Click To Join The Academy

I’m The Big Shiny Button.
Click To Join The Academy

My 30-Day Dial & Decide Guarantee…

If you join the academy,

And for whatever reason, you think the program is not worth it...

I don’t want your money.

I’ll refund 100% of the money that you paid with no questions asked.

I created this program to help you make more money…

Not like every other scammy guru who charges you $997…

And never cares what will happen to you afterwards.

Here, the risk is all on me,

Because I genuinely want to see you get those big paycheques, enjoy it with your loved ones, and cold call with ease.

The “Underdog Sales Academy” Hundreds Of Cold Callers Used To Go From Constantly Hearing The Hang-Up Beep To Becoming The Top Performer In The Team And Earning $8,333+ In Commissions

My clients say

Trust my
Numbers

Have you ever wondered why every other rep is making 6-figure commissions…

While you barely get conversations with prospects?

You're exactly where I was 12 years ago.

The Underdog Sales System which allows you to go from being just a stranger to prospects to them knowing, liking, and trusting you.