Download one of the Ultimate Guides.

From Cold Call Openers, to Objections.


undecided Struggling to set up a truly multi-channel strategy?

embarassed Concerned about your conversion rates?

yell Not even sure where to start?

frown Unsure why your outbound efforts don’t pay off?

surprised Terrified of cold calling sessions?

More yesses than you would have liked?

No to everything?

Rocking Outbound

For SDRs, AEs and Founders not getting good enough results from outbound activities.

Startup&SME Scaling

For Tech B2B Leaders unhappy with the results of their outbound teams and systems.

Give me Content

If you’re not ready to commit to training, grab one of my Ultimate Guides.


From Philosophy Graduate to Recruiter

After graduating with a degree in philosophy in 2013, I realised I could be destined to work in McDonald’s, luckily I ran into this “recruitment thing”.

I joined a recruitment agency with an excellent sales training and went from complete moron to and ok recruiter.

From Recruiter to Sales Director (with Ferrari)

I quickly learned I loved sales, and above all, I loved helping other underdogs build a life for themselves.

By 2017, at the age of 27, I was made a director of that company and built a business unit of 40+ people with an annual revenue of £3m and was awarded a California T as a company car (completely mental, I know).

From Sales Director to Ferrari-less Entrepreneur

After nine years of recruitment and sales, I’d reached the top and decided it was time to start my own as a sales trainer.

I gave up my shiny car and I now help other salespeople and companies achieve their goals through analysis-backed bespoke training plans.

Giulio Segantini, Underdog Sales Founder


While I had some decent experience with sales, outbound was a new creature for me.

Giulio helped me generate new business with minimal resources.

I’d highly recommend him to both sellers and fellow founders.

Mike Handa


After just a few hours working with Giulio, I have a clearer command of how sales works.

Don’t tell him I said so, but I think he’s actually cheap for what he offers.

Marko Vucinic

Founder, CloudTalent






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