Do you need to optimise your LinkedIn for sales? Does your profile make an excellent first impression? It’s often the very first thing your prospects will see.

Imagine going on a date dressed like shit. Will there be a second one?

Probably not.

There’s a ton of competition out there. Making the first impression count is a must.

Unlike all of my other articles, this one will require little work.


What you’ll read about:

  • The Profile Picture
  • The Banner
  • Your Tagline
  • Your Summary
  • Everything Else


LinkedIn is far less formal than it used to be.

Your profile picture should reflect who you are.

For example, I’m a happy fucker, hence the smile.

I also like to dress up, hence the waistcoat and tie.

I used to have a picture of me speaking at a conference.

However, you could barely see my face.

You want people to recognise you.

A clear mug shot:

You can use your brand colours as the background (like mine).

Your phone and a white wall will do the trick.

Take Action: Take a new picture (15 seconds)


The banner will be the very thing people will see from your profile.

In this case, you have a few options:

  • Presenting your best-selling product
  • Presenting your brand
  • Presenting your services
  • Or just inviting them to follow you

This is like the top of your CV.

Keep the graphic simple, again using your brand.

You can get on Canva and create a 1584 × 396 pixels project.

Take Action: Get the banner done (2 minutes)

Be quick; we only have a few minutes left.


This is the most crucial part.

This is all people can see when you send a message, comment or send a connection request.

Especially the first line.


  • Put your job title; no one cares
  • Put your achievements; see above
  • Put random stuff

You want every single letter to increase the chance of getting a response.


  • Give the benefit of what you do
  • Put deliverables
  • Stand out

For example, let’s say you’re a recruiter:

“Matching great candidates with great companies.”

It’s ok, a bit boring and predictable.

“Finding 17 .Net Developers per month their new dream project.”

A little better.

After the Tagline, feel free to get more creative.

Add interests, expertise etc.

The critical part is the first 7-8 words.

That’s what prospects will see.

Take Action: Play around with your Tagline (1 min)

Crap, we only have less than 2 minutes.

It may take a bit longer than 5 minutes.


This is a prolonged version of your Tagline.

Treat this like the landing page of your profile.

You can take a few approaches here.


  • Make it about you
  • Waste words, have irrelevant stuff
  • Make it boring


  • Make it about your prospects/clients
  • Put deliverables
  • Include a CTA

What to write?

You can follow one of the writing frameworks from my previous article.

The main ingredients should be:

  • Addressing common pain points
  • Discussing positive outcomes
  • Social proof

You can look at mine for some inspiration.

Take Action: Redraft your Summary to make it sales-ready. (3 mins – get ChatGPT to help).


This part is easy.

Job Experience:

Keep it simple.

Responsibilities & Achievements (not even needed if you got to the summary)


Clear and simple.

If you want to put your HubSpot certificate, FINE.


Honestly, no one cares anymore.


Probably the last important part.

Get some good recommendations.

Social proof is king.

The more you can get, the better.

Try to get at least three!

Take Action: Do the rest; recs may take a while.

You’re done in five Italian minutes.

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