Do you need to optimise your LinkedIn for sales? Does your profile make an excellent first impression? It’s often the very first thing your prospects will see.

Imagine going on a date dressed like shit. Will there be a second one?

Probably not.

There’s a ton of competition out there. Making the first impression count is a must.

Unlike all of my other articles, this one will require little work.

OPTIMISING YOUR LINKEDIN CAN BE DONE IN LESS THAN FIVE MINUTES.

What you’ll read about:

  • The Profile Picture
  • The Banner
  • Your Tagline
  • Your Summary
  • Everything Else

THE PROFILE PICTURE

LinkedIn is far less formal than it used to be.

Your profile picture should reflect who you are.

For example, I’m a happy fucker, hence the smile.

I also like to dress up, hence the waistcoat and tie.

I used to have a picture of me speaking at a conference.

However, you could barely see my face.

You want people to recognise you.

A clear mug shot:

You can use your brand colours as the background (like mine).

Your phone and a white wall will do the trick.

Take Action: Take a new picture (15 seconds)

THE BANNER

The banner will be the very thing people will see from your profile.

In this case, you have a few options:

  • Presenting your best-selling product
  • Presenting your brand
  • Presenting your services
  • Or just inviting them to follow you

This is like the top of your CV.

Keep the graphic simple, again using your brand.

You can get on Canva and create a 1584 × 396 pixels project.

Take Action: Get the banner done (2 minutes)

Be quick; we only have a few minutes left.

YOUR TAGLINE

This is the most crucial part.

This is all people can see when you send a message, comment or send a connection request.

Especially the first line.

Don’t:

  • Put your job title; no one cares
  • Put your achievements; see above
  • Put random stuff

You want every single letter to increase the chance of getting a response.

Do:

  • Give the benefit of what you do
  • Put deliverables
  • Stand out

For example, let’s say you’re a recruiter:

“Matching great candidates with great companies.”

It’s ok, a bit boring and predictable.

“Finding 17 .Net Developers per month their new dream project.”

A little better.

After the Tagline, feel free to get more creative.

Add interests, expertise etc.

The critical part is the first 7-8 words.

That’s what prospects will see.

Take Action: Play around with your Tagline (1 min)

Crap, we only have less than 2 minutes.

It may take a bit longer than 5 minutes.

YOUR SUMMARY

This is a prolonged version of your Tagline.

Treat this like the landing page of your profile.

You can take a few approaches here.

Don’t:

  • Make it about you
  • Waste words, have irrelevant stuff
  • Make it boring

Instead:

  • Make it about your prospects/clients
  • Put deliverables
  • Include a CTA

What to write?

You can follow one of the writing frameworks from my previous article.

The main ingredients should be:

  • Addressing common pain points
  • Discussing positive outcomes
  • Social proof

You can look at mine for some inspiration.

Take Action: Redraft your Summary to make it sales-ready. (3 mins – get ChatGPT to help).

EVERYTHING ELSE

This part is easy.

Job Experience:

Keep it simple.

Responsibilities & Achievements (not even needed if you got to the summary)

Education:

Clear and simple.

If you want to put your HubSpot certificate, FINE.

Endorsements:

Honestly, no one cares anymore.

Recommendations:

Probably the last important part.

Get some good recommendations.

Social proof is king.

The more you can get, the better.

Try to get at least three!

Take Action: Do the rest; recs may take a while.

You’re done in five Italian minutes.

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